The cookies we set
Essential cookies keep the site working, and a visitor ID cookie lets us count visits and clicks. Analytics cookies are optional and only run when you opt in via the cookie banner.
LEGAL
What cookies Passebo uses, why, and how to control them.
If you only read this far, here is the gist.
Essential cookies keep the site working, and a visitor ID cookie lets us count visits and clicks. Analytics cookies are optional and only run when you opt in via the cookie banner.
We do not run banner ads. There are no advertising trackers, no remarketing pixels, and no cross-site ad networks on this site.
The "Manage cookies" button at the bottom of any page lets you change your decision at any time, in seconds.
COOKIES
Cookies are small text files stored in your browser. They help websites remember preferences (like your cookie consent choice), keep you logged in where applicable, count visitors and give you a consistent browsing experience. A cookie cannot access your personal files or install malware. It only stores a small amount of text. You can delete cookies at any time in your browser settings.
Passebo uses three kinds of cookie: essential cookies, a first-party visitor ID and optional analytics cookies. Only the analytics cookies depend on what you pick in the cookie banner. Essential cookies are always on. They make the site work and remember your consent decision. Analytics cookies are optional. When you accept them, we can see which guides readers find useful, so we know what to write next.
Essential cookies are always on. They remember your consent choice and keep the site working. Whatever you pick in the cookie banner, we also set a visitor ID cookie called anonymous_id. It holds a random ID for a year, which lets us tell visitors apart when we count visits and outbound clicks. It stays on our own systems and we never use it for advertising. Analytics cookies (Google Analytics, an industry-standard tool) record anonymous page views and basic engagement metrics. They are only set when you accept analytics on the cookie banner. We do not use advertising cookies, remarketing pixels or social-network conversion tags.
We do not use banner-ad networks, remarketing pixels, social-network conversion tags (Meta Pixel, X conversion, LinkedIn Insight), cross-site ad-targeting profiles or affiliate tracking that follows you off-site.
When you accept analytics, we collect anonymous page-view counts and basic engagement data so we can see which guides are useful and which load slowly. We only review the data as aggregated totals. We do not use it for advertising or sell it. We also do not combine it with any personal data to identify individual readers.
On-site: use the "Manage cookies" button at the bottom of any page to switch analytics on or off. We remember your choice for a year. This setting does not affect the visitor ID. Clearing this site's cookies deletes it, but we set a new one the next time you load a page. Blocking them stops it. In your browser: every modern browser has settings to block all cookies or only third-party cookies, and to clear the stored cookies for any site. Disabling essential cookies will break the consent flow and some site features.
When you click an external link (a provider sign-up button, an affiliate link, an article on another site), the destination is operated by someone else and their own cookie policy applies. We have no control over what they store.
When we add or remove cookies, the policy is updated and the date at the top changes. Material changes (anything new in the cookie list, or anything that affects what is collected) are flagged on-site for a week so regular readers see the notice.
October 2026.
Cookies explained in a way you can understand.
Analytics cookies are only set if you accept them on the cookie banner. If you decline, we stop there. We don't use dark patterns or nag you. Declining only turns off analytics. We set the visitor ID either way.
Analytics data is aggregated and never combined with personal info to identify you. We only look at counts.
This policy explains every cookie category without jargon, including what each one does and how to switch it off.
We recheck the cookie inventory whenever we release new features. The policy is date-stamped, with material changes flagged on-site.